Lucky Brand Blog
Insert the hero image below this line. If there’s one thing we can agree on, it’s that inspiration can spark from anywhere. It’s the movers and shakers that bring ideas to life, introduce new opportunities and make a lasting impact in communities. In our Rule Breakers series, we’re spotlighting individuals who aren’t afraid to pursue their ...
Insert the hero image below this line. If there’s one thing we can agree on, it’s that inspiration can spark from anywhere. It’s the movers and shakers that bring ideas to life, introduce new opportunities and make a lasting impact in communities. In our Rule Breakers series, we’re spotlighting individuals who aren’t afraid to pursue their ...
Insert the hero image below this line. Bobby Ahn, President/CEO of New Fashion Bobby Ahn used to be a dentist, with a dual degree in DDS/MBA, when he took a year off hoping to turn around the family manufacturing business. This year, New Fashion is celebrating its 42nd year in Los Angeles. Despite its long history, this ...
By: Allison Charalambous, Sr. Manager of Sustainability & Social Responsibility Insert the full width image below this line. Two wildfires ago, during Woosley north of LA, most neighbors on my street got on a group text in case we had to evacuate in the middle of the night, like neighboring cities Calabasas and Topanga. I grew ...
Insert the hero image below this line. Oftentimes many of us look at art and are either instantly inspired or have a desire to learn more about the story behind it. Sometimes it’s a combination of the two. As an LA brand, we’re grateful to be surrounded by different visual compositions from artists who stem from ...
Friday, May 8, 2o2o To Our Lucky Family, It’s all happening! In the coming weeks, the doors of our Lucky Brand retail stores will reopen and we can’t wait to welcome you back. To prepare for your return, we recently sent out a customer survey asking about your safety concerns and shopping preferences. We’re using the results, as ...
Insert the hero image below this line. Jason Foster, River LA's Director of Strategic Partnerships We partnered with local organization, River LA, on the “River Love Tee," a collaborative project to raise awareness of the Los Angeles River. Director of Strategic Partnerships, Jason Foster, strives to make education and recreational opportunities more accessible to members of the ...
Insert the hero image below this line. This season, members of Lucky Brand HQ wanted to do their part in giving back. We partnered with local organization, The Shower of Hope, at one of its locations in South Pasadena, CA. Employees volunteered their time by cleaning shower stalls after each use, passing out toiletries, and helping ...
Insert the hero image below this line. From holiday feel-good movies to a gift-giving style that anyone could appreciate, Vivid Wu shares her approach to #MyLuckyHoliday. We even got some fashion inspo from the stylist and learned about what inspires her. "I can simply be inspired by anywhere I go, anything I see, and anyone I talk ...
Insert the hero image below this line. NYC is known for being a magical place during this time of the year. Find out what Manhattan-based blogger, Brittany Leigh Ball’s #MyLuckyHoliday looks like in the Big Apple and how she elevates her denim for dressier occasions. "I absolutely love the holidays! NYC is absolute magic this time of ...
Insert the hero image below this line. This time of the year is known for its hustle and bustle. While things can get pretty hectic, blogger, Dileiny Baron, makes sure to focus on the things that matter this season. Get to know what #MyLuckyHoliday looks like for her. "I let the products out there guide me and ...
Insert the hero image below this line. In the midst of his photography and content creation, Caleb Thill has had quite the exciting year. Read on to see what #MyLuckyHoliday looks like for him—from family traditions to what he’s eyeing on his gift list. "...I really LOVED everything I did and accomplished in 2019." ENTER THE LEFT ...
Insert the hero image below this line. For many, the holidays mean traveling back home. For Bay Area influencer, Stephanie Weizman, #MyLuckyHoliday means creating memories with the whole family on a vacay. Read on to find out where she’s headed off to for the holidays and how she styles her denim. "Denim is my go-to for any ...
Insert the hero image below this line. French-born LA-based blogger, Julia Comil shared her holiday traditions back home for #MyLuckyHoliday. We found out what's on her wish list from our gift guide and what satisfies her sweet tooth this season. "In my family, the holidays mean sharing delicious meals and playing games." ENTER THE LEFT SPLIT IMAGE BELOW ...
Insert the hero image below this line. Between acting and blogging, long-time Lucky partner, Courtney Halverson, gave us a glimpse into what #MyLuckyHoliday looks like for her. Read on to hear about her gift-giving style and what's on her horizon in 2020. "I think my gift-giving style is cozy. I love to give knits, hats, blankets, and ...
Insert the hero image below this line. From Sweden to NY and Miami, Mitra Javadi has grown her network as a fashion and lifestyle influencer. Read on to hear about what #MyLuckyHoliday looks like for her, as she reflects on the past year and shares her holiday style. "I feel like I’m on a great path with ...
Insert the hero image below this line. LA is filled with culture and inspiration that is seen and felt throughout the city. In the Arts District, many can attest to coming across eye-catching works created by individuals—each with a story of their own. Among them is local artist, Upendo, who gave us a look into his creative world and showed us what art ...
Insert the hero image below this line. We caught up with our very own, Nicole Buckley and Jesica Wesley, Marketing and Design managers here at our Los Angeles HQ. These BFFs shared their story of meeting in NY and immediately hitting it off, and how their bond strengthened after they both moved cross country to LA. ...
Insert the hero image below this line. As a part of Lucky Brand’s continued commitment to sustainability as a lifestyle, we partnered with the students at Los Angeles’s Santa Monica College for their annual Chop Shop competition. Lucky Brand was able to donate samples from our seasonal process that were then transformed and given a second ...
Insert the hero image below this line. We sat down with our Women’s Accessories team to chat about their artistic beginnings, current work, and to get the scoop on our new mid-rise Authentic Straight Jean. Insert the full width image below this line. Who They Are Allison Dick, Associate Jewelry Designer Danielle Pinchasi, Design Director for Jewelry Jaimie Han, Assistant Designer ...
Insert the hero image below this line. At Lucky Brand, we’re working to make Earth Day every day by making small changes in our daily lives. We asked a few employees to weigh in on what they’re doing to help save the Earth—because every little bit counts. Jenna May, Assistant Producer This insulated bottle is my favorite—especially in ...
By: Adam Bartoshesky Insert the hero image below this line. Lucky held their annual Desert Jam at the Arrive Hotel in Palm Springs. They tricked the whole place out and made it an epic entertainment venue. They set up a sick stage poolside, stocked the whole place with food and drinks, and threw all kinds of features ...
By: Jamie Kidd Insert the hero image below this line. I had such an amazing festival weekend with Lucky Brand! I picked out a few of my favorite pieces before heading to the desert. First off, this denim jumpsuit is my all-time favorite! I'm a sucker for a good jumpsuit and bonus points when it's denim. It ...
Insert the hero image below this line. On Valentine's Day we launched an open call for artists to submit t-shirt designs in celebration of Pride '19 and love in all forms. We received so many thoughtful, creative, and moving designs. Now that the results are in from our panel of judges, we're happy to announce the ...
Insert the hero image below this line. To kick off our new Artist Series, we called upon our downtown L.A. neighbor and local artist, Luke Pelletier, to design a special capsule collection of graphic tees exclusively for Lucky Brand. His colorful work explores provocative themes of romance, tourist culture, and masculinity. Read on to see what he had ...
By: Kathryn Zahorak Insert the hero image below this line. "I hope the city brings you closer to yourself." New York City, my long distance love affair. Yes, I will always be an L.A. woman, but the streets of Manhattan still sweep me off my feet. I lived in the city when I was 18. It was here ...
By: Toshiko Shek Insert the hero image below this line. "We met at the wrong time. Then we met again at the right time..." Last January, we matched on Bumble and chatted briefly, but it wasn't until 7 months later that we reconnected and went on our first date. It's true when they say love is easy when ...
Insert the hero image below this line. All eyes on Ava! We're showing you three ways to style our slim fitting rise mid-rise jean for spring. ENTER THE LEFT SPLIT IMAGE BELOW col-md-2 ENTER THE RIGHT SPLIT IMAGE BELOW col-md-2 Dare in Denim Forget everything you’ve heard about double denim, and take it from us: there’s no better way ...
Insert the hero image below this line. It's no secret that we're known for our bold collection of graphic tees. Whether it's a vintage-inspired design or something that's all our own, our graphics team is always working to make something just as unique as you are. ENTER THE LEFT SPLIT IMAGE BELOW col-md-2 ENTER THE RIGHT SPLIT IMAGE ...
“Opportunity comes from putting yourself in a position to succeed,” says Petree.
Insert the hero image below this line. For #MyLuckyHoliday, we’ve teamed up with some of our favorite influencers to talk all things merry and bright: what makes the holidays so special and their personal picks from our gift guide. Read on to hear more from blogger, Eric Wertz. ENTER THE LEFT SPLIT IMAGE BELOW col-md-2 ENTER THE ...
Insert the hero image below this line. For #MyLuckyHoliday, we’ve teamed up with some of our favorite influencers to talk all things merry and bright: what makes the holidays so special and their personal picks from our gift guide. Read on to hear more from jewelry designer, Stella Simona. ENTER THE LEFT SPLIT IMAGE BELOW col-md-2 ENTER THE RIGHT ...
Insert the hero image below this line. For #MyLuckyHoliday, we’ve teamed up with some of our favorite influencers to talk all things merry and bright: what makes the holidays so special and their personal picks from our gift guide. Read on to hear more from blogger, Parker York Smith. ENTER THE LEFT SPLIT IMAGE BELOW col-md-2 ENTER THE ...
For #MyLuckyHoliday, we’ve teamed up with some of our favorite influencers to talk all things merry and bright: what makes the holidays so special and their personal picks from our gift guide.
Model and star of our Holiday story, The Long Road Home, Martha Hunt, gives the 411 on her career, travel faves, and more!
Model and star of our Holiday story, The Long Road Home, Devon Windsor, digs into the details of Fall, her career, and California.
Insert the hero image below this line. Singer-songwriter and Lucky Brand ambassador, Harry Hudson, performed a live acoustic set at The Point in El Segundo, CA. After the set, he hosted a meet & greet with his fans—s'mores, games, and refreshments we're enjoyed by all! ENTER THE LEFT SPLIT IMAGE BELOW col-md-2 ENTER THE RIGHT SPLIT IMAGE ...
“Everyone has a purpose, everyone has a distinctive energy. Be true to yourself and be your own icon. Everyone is an icon.”
Insert the hero image below this line. Found your perfect fit but need ideas on how to style it? Here are four ways to make your denim stand out in the crowd, featuring the 110 Skinny Jean. The Double Denim Double denim is always a go-to, not a no-go. Stay warm in any weather in a sherpa-lined trucker ...
In celebration of the launch of our exclusive capsule collection of Queen Tees, we headed to Los Angeles’ 95.5 KLOS to meet up with radio host, Marci Wiser.
It’s never been more easy to style your favorite pair of jeans. Need inspiration? Check out The Bella, styled four different ways.
Insert the hero image below this line. Inspired by our original 90s designs, the concept of luck is front and center of our Totally Lucky collection. This is a playground where bold, primary colors pop and play with cheeky, bright graphics. Four leaf clovers, bottle caps, logos, and all-over prints make this capsule collection fresh and bursting with ...
Style Influencer, Madelynn Furlong, shares her must-see spots in Italy.
We caught up with singer/songwriter, Trevor Holmes, to talk music, style, L.A., and more.
By: Blake Von D Insert the hero image below this line. If someone asked me to name the best city in the country, I would tell them ‘Chicago!’ without any hesitation. We’ve got some of the best food in the country, an unrivaled skyline, and a summertime experience that’s to die for! So, when Lucky Brand asked me ...
Finding a good pair of denim is hard… Finding a good pair of denim that fits is harder… Finding a good pair that fits AND looks good is almost like winning the lottery.
Paris is one of those places you can fall in love with time and time again. There is something about the way the light hits the city during sunset and the charm that awaits on every corner.
See how women from different age groups rock their denim picks and let their unique sense of style shine through.
We headed to California’s beautiful and historic Santa Anita race track with L.A. locals, Ruby Cardinahl Corley and Casey Wojtalewicz, to capture them in some of our latest pre-fall looks. Read on to see what they’re all about, while picking up a few styling tips for the season.
Insert the hero image below this line. From its blue skies and crashing waves, Venice is just the place for soaking up the sun and salt. There's countless of things to do Read on as we highlight a few of our favorite spots in the city. ENTER THE LEFT SPLIT IMAGE BELOW col-md-2 ENTER THE RIGHT SPLIT IMAGE ...
We caught up with one of L.A.’s talented and local skaters, Leandre Sanders, to get the 411 on his life on wheels.
I’m a style blogger and influencer living in Long Beach with my husband. Even though I live in Long Beach, I always find myself in L.A. Whether it is for work, hanging out with friends, going to concerts or shopping, L.A. is thriving and I love every second of it.
If you’re unfamiliar with food blogger, Derek Campanile, then that’s about to change. From his must-try recipes to his mouthwatering Instagram feed, there’s no denying that the perfect blend of creative inspiration and passion is always a click away.
Inspired by the spirit of their home state, we caught up with California natives and lifelong friends, Mike Morrison and Seth Gibson, of Ventura’s MadeWest Brewery.
Insert the hero image below this line. Admit it! When you think about the weekend, a vacay always sounds like the perfect plan. With Spring here and Summer around the corner, we headed to one of our favorite desert locations, Palm Springs, alongside style influencer, Emily Vartanian. The weather was perfect, her desert-ready looks were just ...
Insert the hero image below this line. With the warmer months here and festival season in full swing, there’s no denying that partaking in endless Summer activities has its perks. For many, it’s at the top of their to-do list. While making memories during the season is always a win, the reality is—we all need a ...
If you’re unfamiliar with artist, producer, DJ, and record label owner, Dot (Kate Ellwanger), then now is the perfect time to familiarize yourself with this multi-talented it-girl. With an EP set to release this summer, new music video for her song, “Silence is Golden,” and master’s degree in the works, Dot is unstoppable.
We caught up with L.A. local, actress and owner of MAED.co, Denise Vasi, to discuss her career, family life, new lifestyle project, thoughts on our thoughtfully designed selection of California-inspired pieces from our home collection, and more.
The thing that stood out to me most about L.A. style is how easy and casual the style is out here. Denim is a major part of L.A. style and I love a cropped denim look for Spring/Summer. It’s so easy to pair it with a tee or tank and looks great layered under a denim jacket.
Insert the hero image below this line. Festival season is upon us! Countless memories, live performances under the sun, killer style, and perfectly curated playlists filled with your favorite songs are just some of the things to look forward to. Whether you’re planning on heading to an upcoming event or partying with friends during a weekend ...
Take a peek behind the scenes of our photo shoot and read on to see what Troy Baker of Window to the Abbey, LeyeT, and Jessica Childress had to say about music, collection faves, and more.
Our Chief Creative Officer, Kin Ying Lee, welcomed us over to her side of headquarters to talk about Lucky’s Summer ’18 collection. Of course, all-things-denim came up in conversation, from what to expect in the months ahead, to the pieces she loves wearing day in and day out.
Insert the hero image below this line. If you’re anything like us, then you would probably never pass up the opportunity to experience the cooking of a notable chef first-hand. Born and raised in Texas, we caught up with L.A. local, Wes Whitsell, to see him in action and find out what he’s been up to ...
Los Angeles. Oh, how ‘lucky’ I am to call you home. This place steals my heart and leaves me speechless every day, damn. Whether I’m driving down Sunset Boulevard, hiking to the Observatory, or hustling to and from auditions; there’s no city in which I would rather pursue my dreams.
As a woman juggling building her personal life, future, and career in her early 30s I am always trying to refine my style to a place that is age appropriate as well as fashion-forward, comfortable, classic, and still a reflection of myself.
Insert the hero image below this line. We headed to Northern California to catch up with duo behind San Francisco-based rock band, Eyes on the Shore. With their distinct sense of style and love for music, Kayhan Golkar and Antrom Kury shared their thoughts on our 121 jean and gave us the inside scoop on their ...
I recently relocated from Minneapolis to L.A., and while L.A. doesn’t quite feel like home yet, it certainly is starting to. I just moved into my new apartment and love exploring my neighborhood.
It’s almost Valentine’s Day. Whether you’re going out with the girls or have a full-on date night planned with bae, first things first—what are you wearing? An easy dress or denim and a flowy top are my Valentine’s Day go-tos.
hat’s a better backdrop than our own backyard, DTLA? Shot by LA-based photographer, Graham Dunn, we kept our #LuckyYou shoot close to home, making our way up and down historic Broadway, the Arts District, and the rooftop of the Rosslyn hotel.
While on a recent trip to the Sequoia National Forest, I brought my favorite pieces along for the adventure. Denim is my go-to on road trips because it’s great for layering and goes with pretty much everything. One of my absolute favorites from the collection is the 1970’s Smokey Tee.
Something I have learned in fashion is that when it comes to style, it is not necessarily always about the clothes, but about how you wear them. You can have a small, curated closet and still have amazing style. When I first started blogging a few years ago, I was learning and experimenting with different things.
The holidays are finally here, and I couldn’t be more excited! Whether dressing in cozy layers for a day out or getting a little glam for a holiday party, I just love dressing for the holiday season.
Insert the hero image below this line. Step into our workshop for a quick DIY on how to add an extra special touch to your holiday season. From stamped fabric to transforming an old pair of jeans to ribbon, we're showing you three ways to wrap gifts using denim. Press Play Stamped Denim Gift with ...
Insert the hero image below this line. ‘Tis the season for dry skin, so with winter fast approaching, we asked Men’s Grooming and Street Style Expert, Tim Bryan, to share his personal skincare routine to help combat the cold weather. Using products from Baxter of California, Tim shares four steps to keep your skin smooth and ...
Insert the hero image below this line. Our Senior Stylist, Judy Robles, shares a few tips on how to own holiday dressing with ease. From casual to dressy, take outfit notes from our latest video series, "Style Edit," and see what must-haves we're adding to our wardrobe this season. Women's Holiday Dressing "I love these velvet soft pants ...
Michael Woodcock is an England born designer based in Los Angeles, California. He and business partner and artist, Laura Apponyi, are the duo behind Work + Sea, an interior and product design studio.
Whether it be feminine ruffles, delicate lace-ups or a cold-shoulder look, these special details can bring out the drama and romance of any Fall top.
Insert the hero image below this line. Melissa Rodriguez knows trends – which isn’t hard to believe considering she’s made a career out of posting her #OOTD’s. What started as a fashion diary soon expanded into a blogging empire and Melissa and her personal style have been turning heads on the ‘gram ever since. So when ...
Insert the hero image below this line. To say that Ben Cory Jones has come a long way is an understatement. The former New Yorker, and now LA transplant, made the big move when he decided he was tired of writing speeches for Wall Street and would much rather write stories about people he could relate ...
For me, heading into the wild means escaping LA city life and all that comes along with it- traffic, crowds, and the everyday grind. I am a huge fan of spontaneous trips and exploring new places where Wi-Fi reception may not exist.
As contributing fashion editor at GQ.com, Megan Gustashaw is no stranger to good style. We tapped her fashion expertise on how to pull together denim looks.
Insert the hero image below this line. We stopped by Newport Beach to visit Lindye Galloway for a few tips on how to update our homes (and wardrobes) this Fall! The self-taught Interior Designer, wife, and mom describes herself as an “all-in kind of gal”. “One day I thought I'd really like this gig. I started ...
The guys of the adventure crew, Under Open Air–Joe Stevens, Grant Puckett, Collin Weeks, and Steve Ebert–took a journey across the county to clear their minds and discover what’s out there beyond their 9-to-5s. Here’s a few pages from the journals they kept along the way…
At DTLA’s Base Coat Nail Salon, a new season calls for a fresh look, and it all starts with the fingertips. The salon’s standout fall shade, Consume & Create, captures the season’s metallic hues while still maintaining their non-toxic, cruelty-free philosophy. "It’s the perfect shade for this fall/winter season because, as we know, metallics are in. ...
