Acting Locally: Shower of Hope

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This season, members of Lucky Brand HQ wanted to do their part in giving back. We partnered with local organization, The Shower of Hope, at one of its locations in South Pasadena, CA. Employees volunteered their time by cleaning shower stalls after each use, passing out toiletries, and helping distribute donated goodsThe nonprofit provides haircuts, showers, hygiene kits, and access to services for hundreds of guests every week.
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Not only does The Shower of Hope offer the basic human needs of sanitation and hygiene, but it aims to break the stigma of the homeless population. The organization recognizes that the individual is not a homeless person, but a person. For Chairman and Co-Founder, Damián Mazzotta, it is about doing the right thing and restoring their dignity.
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Allison Charalambous, Sr. Manager of Sustainability & Social Responsibility, Lucky Brand
In 2017, the first site was launched in Highland Park. As many charities would give out food on Skid Row, Executive Director, Mel Tillekratne, wanted to serve the community in a new way. There are currently 17 locations throughout Los Angeles County to provide for our unhoused neighbors.
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Char-Leen Craner, Creative Services Coordinator, Lucky Brand
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Adam Johnston, Integrated Marketing Manager, Lucky Brand
Learn more about Shower of Hope at theshowerofhope.org.
Instagram: @theshowerofhope
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