Giving Denim A New Life

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As a part of Lucky Brand’s continued commitment to sustainability as a lifestyle, we partnered with the students at Los Angeles’s Santa Monica College for their annual Chop Shop competition. Lucky Brand was able to donate samples from our seasonal process that were then transformed and given a second life through students’ unique designs. As a culmination of the contest, these designs hit the runway of the 2019 LA Mode Fashion Show.
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Sarah Moratto
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The competition was open to all students enrolled in SMC’s Fashion Department. Students were asked to create designs out of scraps—but not just any scraps. Participants used materials exclusively from Lucky Brand. In addition to what we donated, some students even used their older Lucky Brand clothes for their work. They were encouraged to use all forms of material—even the most challenging materials to repurpose, including care labels, leather patches, short zippers, and metal hardware.
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Tsuyoshi Ichikawa
The competition not only gave the emerging designers a chance to showcase their work, but was just one way that Lucky is trying to make our sample process more of a closed loop. Lucky Brand’s goal is to make sure that no sample goes to waste.
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“Some of our samples go to schools, some go to local homeless shelters, and the remaining goes to scrap waste recyclers. We try our best to give samples a second life. This exercise with SMC Chop Shop was to look for an educational opportunity where these materials could be put to good use,” said Allison Charalambous, Sr. Manager of Sustainability and Social Responsibility. 
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Francis Tejas
At the end of the fashion show, a panel of judges from Lucky Brand’s design, marketing, and fabric teams, along with SMC faculty, chose first and second place winners, as well as three students who were given notable recognition for their designs. Competitors were evaluated on seven different factors, including silhouette, creative process, avant-garde concept, usage of non-traditional materials, treatment and usage of materials, and construction.
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Tsuyoshi Ichikawa, Stephanie Novelo, Arezoo Aref, Francis Tejas, Sarah Moratto, Aaliyah Davis
Lucky Insider is proud to announce the winners of the SMC Chop Shop competition:
First Place: Francis John Tejas
Second Place: Sarah Moratto
Notable Recognition for Avant-Garde concept, Treatment of Materials, and Usage of Non-Traditional Materials: Arezoo Aref
Notable Recognition for Silhouette and Creative Process: Tsuyoshi Ichikawa
Notable Recognition for Construction and Usage of Materials: Rebekah Jean
Keep up with the Santa Monica College's Fashion  & Merchandising Department: HERE
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