Acting Locally: River LA

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Insert the hero image below this line. Jason Foster, River LA's Director of Strategic Partnerships We partnered with local organization, River LA, on the “River Love Tee," a collaborative project to raise awareness of the Los Angeles River. Director of Strategic Partnerships, Jason Foster, strives to make education and recreational opportunities more accessible to members of the ...

Acting Locally: Shower of Hope

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Insert the hero image below this line. This season, members of Lucky Brand HQ wanted to do their part in giving back. We partnered with local organization, The Shower of Hope, at one of its locations in South Pasadena, CA. Employees volunteered their time by cleaning shower stalls after each use, passing out toiletries, and helping ...

Vivid Wu’s Lucky Holiday

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Insert the hero image below this line. From holiday feel-good movies to a gift-giving style that anyone could appreciate, Vivid Wu shares her approach to #MyLuckyHoliday. We even got some fashion inspo from the stylist and learned about what inspires her. "I can simply be inspired by anywhere I go, anything I see, and anyone I talk ...

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Brittany Leigh Ball’s Lucky Holiday

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Insert the hero image below this line. NYC is known for being a magical place during this time of the year. Find out what Manhattan-based blogger, Brittany Leigh Ball’s #MyLuckyHoliday looks like in the Big Apple and how she elevates her denim for dressier occasions. "I absolutely love the holidays! NYC is absolute magic this time of ...

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Dileiny Baron’s Lucky Holiday

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Insert the hero image below this line. This time of the year is known for its hustle and bustle. While things can get pretty hectic, blogger, Dileiny Baron, makes sure to focus on the things that matter this season. Get to know what #MyLuckyHoliday looks like for her. "I let the products out there guide me and ...

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Caleb Thill’s Lucky Holiday

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Insert the hero image below this line. In the midst of his photography and content creation, Caleb Thill has had quite the exciting year. Read on to see what #MyLuckyHoliday looks like for him—from family traditions to what he’s eyeing on his gift list. "...I really LOVED everything I did and accomplished in 2019."  ENTER THE LEFT ...

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Stephanie Weizman’s Lucky Holiday

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Insert the hero image below this line. For many, the holidays mean traveling back home. For Bay Area influencer, Stephanie Weizman, #MyLuckyHoliday means creating memories with the whole family on a vacay. Read on to find out where she’s headed off to for the holidays and how she styles her denim. "Denim is my go-to for any ...

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Julia Comil’s Lucky Holiday

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Insert the hero image below this line. French-born LA-based blogger, Julia Comil shared her holiday traditions back home for #MyLuckyHoliday. We found out what's on her wish list from our gift guide and what satisfies her sweet tooth this season. "In my family, the holidays mean sharing delicious meals and playing games." ENTER THE LEFT SPLIT IMAGE BELOW ...

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Courtney Halverson’s Lucky Holiday

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Insert the hero image below this line. Between acting and blogging, long-time Lucky partner, Courtney Halverson, gave us a glimpse into what #MyLuckyHoliday looks like for her. Read on to hear about her gift-giving style and what's on her horizon in 2020. "I think my gift-giving style is cozy. I love to give knits, hats, blankets, and ...

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Mitra Javadi’s Lucky Holiday

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Insert the hero image below this line. From Sweden to NY and Miami, Mitra Javadi has grown her network as a fashion and lifestyle influencer. Read on to hear about what #MyLuckyHoliday looks like for her, as she reflects on the past year and shares her holiday style. "I feel like I’m on a great path with ...

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Where The Art Is With Upendo

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Insert the hero image below this line. LA is filled with culture and inspiration that is seen and felt throughout the city. In the Arts District, many can attest to coming across eye-catching works created by individuals—each with a story of their own. Among them is local artist, Upendo, who gave us a look into his creative world and showed us what art ...

Giving Denim A New Life

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Insert the hero image below this line. As a part of Lucky Brand’s continued commitment to sustainability as a lifestyle, we partnered with the students at Los Angeles’s Santa Monica College for their annual Chop Shop competition. Lucky Brand was able to donate samples from our seasonal process that were then transformed and given a second ...

A Look At The Authentic Straight

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Insert the hero image below this line. We sat down with our Women’s Accessories team to chat about their artistic beginnings, current work, and to get the scoop on our new mid-rise Authentic Straight Jean. Insert the full width image below this line. Who They Are Allison Dick, Associate Jewelry Designer Danielle Pinchasi, Design Director for Jewelry Jaimie Han, Assistant Designer ...

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Sustainability In Action

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Insert the hero image below this line. At Lucky Brand, we’re working to make Earth Day every day by making small changes in our daily lives. We asked a few employees to weigh in on what they’re doing to help save the Earth—because every little bit counts. Jenna May, Assistant Producer This insulated bottle is my favorite—especially in ...

Lucky x Love: Meet The Winners

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Insert the hero image below this line. On Valentine's Day we launched an open call for artists to submit t-shirt designs in celebration of Pride '19 and love in all forms. We received so many thoughtful, creative, and moving designs. Now that the results are in from our panel of judges, we're happy to announce the ...

Behind The Graphics With Luke Pelletier

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Insert the hero image below this line. To kick off our new Artist Series, we called upon our downtown L.A. neighbor and local artist, Luke Pelletier, to design a special capsule collection of graphic tees exclusively for Lucky Brand. His colorful work explores provocative themes of romance, tourist culture, and masculinity. Read on to see what he had ...

Love In L.A.

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By: Toshiko Shek Insert the hero image below this line. "We met at the wrong time. Then we met again at the right time..." Last January, we matched on Bumble and chatted briefly, but it wasn't until 7 months later that we reconnected and went on our first date. It's true when they say love is easy when ...

3 Ways To Style The Ava Jean

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Insert the hero image below this line. All eyes on Ava! We're showing you three ways to style our slim fitting rise mid-rise jean for spring. ENTER THE LEFT SPLIT IMAGE BELOW col-md-2 ENTER THE RIGHT SPLIT IMAGE BELOW col-md-2 Dare in Denim Forget everything you’ve heard about double denim, and take it from us: there’s no better way ...

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Tees That Talk

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Insert the hero image below this line. It's no secret that we're known for our bold collection of graphic tees. Whether it's a vintage-inspired design or something that's all our own, our graphics team is always working to make something just as unique as you are. ENTER THE LEFT SPLIT IMAGE BELOW col-md-2 ENTER THE RIGHT SPLIT IMAGE ...

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#MyLuckyHoliday: Eric Wertz

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Insert the hero image below this line. For #MyLuckyHoliday, we’ve teamed up with some of our favorite influencers to talk all things merry and bright: what makes the holidays so special and their personal picks from our gift guide. Read on to hear more from blogger, Eric Wertz. ENTER THE LEFT SPLIT IMAGE BELOW col-md-2 ENTER THE ...

#MyLuckyHoliday: Stella Simona

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Insert the hero image below this line. For #MyLuckyHoliday, we’ve teamed up with some of our favorite influencers to talk all things merry and bright: what makes the holidays so special and their personal picks from our gift guide. Read on to hear more from jewelry designer, Stella Simona. ENTER THE LEFT SPLIT IMAGE BELOW col-md-2 ENTER THE RIGHT ...

#MyLuckyHoliday: Parker York Smith

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Insert the hero image below this line. For #MyLuckyHoliday, we’ve teamed up with some of our favorite influencers to talk all things merry and bright: what makes the holidays so special and their personal picks from our gift guide. Read on to hear more from blogger, Parker York Smith. ENTER THE LEFT SPLIT IMAGE BELOW col-md-2 ENTER THE ...

4 Ways To Style The 110 Jean

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Insert the hero image below this line. Found your perfect fit but need ideas on how to style it? Here are four ways to make your denim stand out in the crowd, featuring the 110 Skinny Jean. The Double Denim Double denim is always a go-to, not a no-go. Stay warm in any weather in a sherpa-lined trucker ...

Totally Lucky With Isabella Peschardt

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Insert the hero image below this line. Inspired by our original 90s designs, the concept of luck is front and center of our Totally Lucky collection. This is a playground where bold, primary colors pop and play with cheeky, bright graphics. Four leaf clovers, bottle caps, logos, and all-over prints make this capsule collection fresh and bursting with ...

To Chicago, With Love

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By: Blake Von D Insert the hero image below this line. If someone asked me to name the best city in the country, I would tell them ‘Chicago!’ without any hesitation. We’ve got some of the best food in the country, an unrivaled skyline, and a summertime experience that’s to die for! So, when Lucky Brand asked me ...

Down By The Race Track

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We headed to California’s beautiful and historic Santa Anita race track with L.A. locals, Ruby Cardinahl Corley and Casey Wojtalewicz, to capture them in some of our latest pre-fall looks. Read on to see what they’re all about, while picking up a few styling tips for the season.

A Day In Venice

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Insert the hero image below this line. From its blue skies and crashing waves, Venice is just the place for soaking up the sun and salt. There's countless of things to do Read on as we highlight a few of our favorite spots in the city. ENTER THE LEFT SPLIT IMAGE BELOW col-md-2 ENTER THE RIGHT SPLIT IMAGE ...

Runaway To Palm Springs

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Insert the hero image below this line. Admit it! When you think about the weekend, a vacay always sounds like the perfect plan. With Spring here and Summer around the corner, we headed to one of our favorite desert locations, Palm Springs, alongside style influencer, Emily Vartanian. The weather was perfect, her desert-ready looks were just ...

Staying Energized 101

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Insert the hero image below this line.   With the warmer months here and festival season in full swing, there’s no denying that partaking in endless Summer activities has its perks. For many, it’s at the top of their to-do list. While making memories during the season is always a win, the reality is—we all need a ...

Behind The Music With Dot

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If you’re unfamiliar with artist, producer, DJ, and record label owner, Dot (Kate Ellwanger), then now is the perfect time to familiarize yourself with this multi-talented it-girl. With an EP set to release this summer, new music video for her song, “Silence is Golden,” and master’s degree in the works, Dot is unstoppable.

7 Rules For Festival Dressing

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Insert the hero image below this line. Festival season is upon us! Countless memories, live performances under the sun, killer style, and perfectly curated playlists filled with your favorite songs are just some of the things to look forward to. Whether you’re planning on heading to an upcoming event or partying with friends during a weekend ...

Behind The Apron With Wes Whitsell

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Insert the hero image below this line. If you’re anything like us, then you would probably never pass up the opportunity to experience the cooking of a notable chef first-hand. Born and raised in Texas, we caught up with L.A. local, Wes Whitsell, to see him in action and find out what he’s been up to ...

DIY: Denim Gift Wrap

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Insert the hero image below this line. Step into our workshop for a quick DIY on how to add an extra special touch to your holiday season. From stamped fabric to transforming an old pair of jeans to ribbon, we're showing you three ways to wrap gifts using denim. Press Play Stamped Denim Gift with ...

Base Coat Nails The Fall Mani

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At DTLA’s Base Coat Nail Salon, a new season calls for a fresh look, and it all starts with the fingertips. The salon’s standout fall shade, Consume & Create, captures the season’s metallic hues while still maintaining their non-toxic, cruelty-free philosophy. "It’s the perfect shade for this fall/winter season because, as we know, metallics are in. ...

Most commented posts

Radio & Rock n’ Roll With Marci Wiser

Thursday, October 4, 2018

Insert the hero image below this line. In celebration of the launch of our exclusive capsule ...

Tees That Talk

Wednesday, January 30, 2019

Insert the hero image below this line. It's no secret that we're known for our bold ...

3 Ways To Style The Ava Jean

Wednesday, February 6, 2019

Insert the hero image below this line. All eyes on Ava! We're showing you three ways ...