US Open of Surfing

Wednesday 8, August 2012 - 3:00 am | Travel Journal


The US Open of Surfing took place in our own backyard last week . . . Huntington Beach was the place to be if you love Surf, Sun and Sand.


The Easy Life

Friday 13, July 2012 - 3:00 am | Travel Journal
Lucky Brand Fall 2012


The Easy Life . . . on location for Fall 2012

We shot our Early Fall Collection on location in Carmel,California — photographer Guy Aroch, captured model Magdalena enjoying The Easy Life in her skinny jeans around town . . .


Made with Aloha

Wednesday 11, July 2012 - 3:00 am | Travel Journal


Nothing refreshes the spirit of summer better than the ‘Aloha’ — or love found in Hawaii. What’s even more enticing than the beach this time of year is the endless handmade finds that are crafted right in the islands. Farmers’ Markets and monthly events such as Art + Flea provide visitors and locals alike the chance to snag the freshest food & latest designs all while basking in the sun — what’s not to love about tropical popsicles, shell jewelry and repurposed vintage clutches? Made with Aloha & Lucky Approved!


Denim in Paris

Monday 9, July 2012 - 3:00 am | Travel Journal


On the streets of Paris we found some extra cool denim looks on both the guys & the girls! Everyone loves a skinny jean (that’s universal) . . . how about the jeans + suspenders? I love it — slouchy and so cool with a tank. And a woven buttoned all the way to the neck looks so good right now. Hard to decide which look is my favorite . . . what’s yours?


Open Road

Friday 23, March 2012 - 5:00 am | Travel Journal
Weekend Road Trip


It’s the end of the week — pack an overnight bag and head out on the open road. No destination in mind, just follow your gut and let the wind guide you . . . and if all else fails, bring along a lucky penny just in case the fate of your journey rests upon a crucial coin toss.

Lucky in Old San Juan

Wednesday 29, February 2012 - 6:00 am | Travel Journal

Lucky Brand Spring 2012 Life in Color David Gandy and Missy Rayder

The Lucky team spent a charming (and undeniably heat stricken) week in Old San Juan, Puerto Rico shooting our Spring 2012 campaign: “Life in Color”. And it wasn’t just the climate that caused temperatures to rise; the talents of Carter Smith, David Gandy and Missy Rayder literally had us standing in awe beneath the candy-colored walls flanking the city.

Check out our exclusive behind the scenes snapshots and video . . .


Fashion Week Journal – Day 3

Friday 24, February 2012 - 6:00 am | Travel Journal

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It was our last day in NYC and boy was it a good one! I had reached out to an old friend from Coach (a company several of us here at Lucky have on our resume) and was lucky enough to land a seat at the Reed Krakoff Show. Pace Gallery on West 22nd Street was the venue. Upon arrival I knew this one was going to be like no other – the guest list was a who’s who of fashion . . .