On the Lake

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I’ve been looking forward to this event all summer! One of my favorite places in the world, Lake Tahoe – hosting another favorite of mine, an Oscar de la Renta fashion show to benefit The League To Save Lake Tahoe.

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USOS ‘Surf Style’ Report

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The US Open of Surfing in Huntington Beach offered up surf style culture at it’s best — cutoffs and custom sneaks reigned supreme while neon proved to be a staple among both guys & gals.

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US Open of Surfing

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The US Open of Surfing took place in our own backyard last week . . . Huntington Beach was the place to be if you love Surf, Sun and Sand.

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The Easy Life

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The Easy Life . . . on location for Fall 2012

We shot our Early Fall Collection on location in Carmel,California — photographer Guy Aroch, captured model Magdalena enjoying The Easy Life in her skinny jeans around town . . .

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Made with Aloha

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Nothing refreshes the spirit of summer better than the ‘Aloha’ – or love found in Hawaii. What’s even more enticing than the beach this time of year is the endless handmade finds that are crafted right in the islands. Farmers’ Markets and monthly events such as Art + Flea provide visitors and locals alike the chance to snag the freshest food & latest designs all while basking in the sun — what’s not to love about tropical popsicles, shell jewelry and repurposed vintage clutches? Made with Aloha & Lucky Approved!

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Denim in Paris

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On the streets of Paris we found some extra cool denim looks on both the guys & the girls! Everyone loves a skinny jean (that’s universal) . . . how about the jeans + suspenders? I love it – slouchy and so cool with a tank. And a woven buttoned all the way to the neck looks so good right now. Hard to decide which look is my favorite . . . what’s yours?

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Open Road

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It’s the end of the week — pack an overnight bag and head out on the open road. No destination in mind, just follow your gut and let the wind guide you . . . and if all else fails, bring along a lucky penny just in case the fate of your journey rests upon a crucial coin toss.

Lucky in Old San Juan

The Lucky team spent a charming (and undeniably heat stricken) week in Old San Juan, Puerto Rico shooting our Spring 2012 campaign: “Life in Color”. And it wasn’t just the climate that caused temperatures to rise; the talents of Carter Smith, David Gandy and Missy Rayder literally had us standing in awe beneath the candy-colored walls flanking the city.

Check out our exclusive behind the scenes snapshots and video . . .

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