Mario’s Lucky Break

Apr
15
Monday 15, April 2013 - 3:00 am | Backstage Pass
Mario Sorrenti Studio

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In case you didn’t see the WWD article last Thursday here it is . . .We shot Lucky Brands Fall 2013 Ad Campaign last week in NYC. As you will read, it was a chance for Matt Berman (our Creative Director) to catch up & collaborate again with photographer Mario Sorrenti. You will have to wait a few months to see the final images of Missy Rayder and David Gandy living the American Dream (let’s just say it will be worth the wait). Read on to learn more about Matt & Mario . . . and what to expect from Lucky this fall.

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Summer Beauty

Apr
1
Monday 1, April 2013 - 3:00 am | Backstage Pass
Lucky Brand Summer 2013

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Missy Rayder always looks beautiful — with or without makeup.

If you would like to know what products we used to enhance those beautiful eyes and that perfect pout during our Summer 2013 shoot in Los Angeles . . . here you go! 

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March Playlist

Mar
18
Monday 18, March 2013 - 3:00 am | Backstage Pass
Sayulita Mexico

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On vacation and I can’t resist a playlist to go with the sound of the surf . . .

Sit back, relax and watch the world go by . . . No matter where you are let this playlist take you away today. It’s amazing what music & your imagination can do — Can you feel the sun?

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February Playlist

Feb
22
Friday 22, February 2013 - 4:00 am | Backstage Pass
Lucky Brand February Playlist

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On Sunday Feb 10th,  I was on a 3:00 VA flight from SFO to JFK to take in a few days of Fashion Week . . .  and what a great flight! I watched the Grammys. Amazing, Amazing performances. Fun sang my new favorite song, Alicia Keys killed it with Adam Levine, JT was awesome, and Mumford . . . Ridiculous! I could go on and on . . . Best Grammys ever? . . . maybe.

Anyway, all of the music inspiration led me to starting my February playlist . . . here you go, lmk what you think!

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5 Minutes with Nicki Bluhm

Feb
13
Wednesday 13, February 2013 - 4:00 am | Backstage Pass
Nicki Bluhm and Tim Bluhm
Nicki & Tim Bluhm, Frontman of the Mother Hips
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On February 1st one of my dreams came true, I got to meet Nicki Bluhm & the Gramblers . . .

Nicki’s been on my “list” for awhile. In fact, when their Vans Sessions video covering the Hall & Oates classic ‘I Can’t Go For That’ hit the internet I thought . . . who is this cool girl, with the cool glasses, with the cool band . . . in a van? I’m going to meet her — but really, I want to BE her . . .  except I can’t sing!

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Lucky Brand + Irving & Fine

Feb
6
Wednesday 6, February 2013 - 4:00 am | Backstage Pass
Irving & Fine for Lucky Brand

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Meet Lisa & Carolina, the creative forces behind the label Irving & Fine. What a treat to collaborate with these two women who live the ultimate bohemian lifestyle everyday. Their love of travel, fashion & color are apparent in everything they do . . . and this Irving & Fine for Lucky Brand collection is sure to inspire the world traveler in you too.

Beautiful embroidery, chic silhouettes & amazing color combinations make these limited edition pieces extra special. Consider them all must-haves for your spring 2013 wardrobe.

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