Dress like a boy, feel like a girl with Diane Birch

In her own words, Diane Birch is a “singer/songwriter who lives in Brooklyn, constantly wrestles with her own mind, her own crazy world and a whirlwind of emotions at all times.” Nonetheless, this emo-indie icon manages to look continually composed and effortless, onstage and on the street, a feat she pulls off, she says, in large part thanks to her reliance on boyfriend blazers, boyfriend flannels, basically boyfriend everything, and skinny jeans. Still, it’s the girls of the world who pull her inspiration strings, particularly during the songwriting process, she says. Her advice to her own everygirl muses? “Diane Birch would encourage the girls of the world to follow their own instincts. She would encourage the absurd, the weird, the whacky. Who cares about fitting in? Fitting in is super boring.”

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Stylist’s Secrets: Holiday Sneak Peek

Granted it’s minimal, but there is a hint of chill in the Los Angeles air lately and we swear the sunlight is slightly weaker. The onset of sweater weather has us dreaming of layers, which has us plotting the rest of the week’s outfits based on our stylist’s new favorite look: long and lean. Think cropped crewnecks over drapey tees with high-waisted jeans, and a hat to top off everything. Winter-wise, we’re taking our inspiration from the classic confidence of rock and roll muses, a spirit encapsulated by this little sneak peek of our new holiday collection. Take a look.

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A Brief History Of The Little Black Jean

It’s the sleekest denim to enter a wardrobe, a classic staple that dresses up with ease and a timeless favorite of style icons alike. The Little Black Jean has held strong for decades and has made its way into Lucky’s most-loved styles. From high-rise skinnies to mid-rise leggings, you’re sure to find your favorite fit. Where did we pull our inspiration for each LBJ? Discover the timeline that has influenced our denim team and helped create a whole new jean obsession.

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10 Need-To-Know Facts Behind Black Label

What’s the story behind Lucky’s Black Label? Relentless research, a passion for all things moto and a meticulous attention to detail that makes every piece feel like a favorite vintage find. A collection of cult classics, Black Label cultivates a rocker vibe with rugged leather jackets and faded shades of black and grey. This fall, fill your wardrobe with every piece that was designed to break the rules, but first, go behind the scenes for an insider’s peek at our favorite Lucky label.

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Lucky’s Top Ten Tee Secrets

Go behind the seams for an inside look the little known facts and well-guarded tricks that make each of our tees a mini masterpiece. From the painstaking research to the exclusive collaborations, our design team takes full advantage of the opportunity to tell a story. A compilation of California influence, quality fabrics and iconic stories translate flawlessly into an everyday staple that’s so much more than just a Lucky t-shirt. That was our mission from the start, to create a piece that makes your wardrobe #standout.

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Get Into Soft Grunge With One Very Artistic Family

The day we met 14-year-old ingenue Cleo Camp she was sitting on a swing, strumming a Fender, singing a sweet song she’d recently written. When she finished her tune, Cleo glanced up over her Kurt Cobain-inspired sunglasses and quipped quietly, “That’s a piece I wrote about my dog.” One of the guys in our crew, who shall remain nameless here, teared up on the spot. Everyone in Cleo’s presence that afternoon, not least of whom, her mother Lulu Camp, a painter, was smitten. Beside Cleo on the swing sat her first diehard fan, her brother Henry, an outdoorsy California kid through and through. The two of them laughed and joked for hours as they tramped through the grassy hills of Malibu and later watched their mother work on a painting in the studio, all three Camps dressed in Cleo’s 90s-esque vision of soft grunge. Take a look.

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