bigtruck brand

Friday 4, January 2013 - 4:00 am | Out + About
bigtruck brand limited edition goggle hat


I  stories like this . . . super (nice) talented people with a cool idea making it happen — in this case, one trucker hat at a time.

Meet Kelsen Thompson and Galen Gifford, founders of bigtruck — the coolest, most coveted lid maker in the Sierras. What started as a need of sorts in 1996 (sewing patches on hats for Kelsons father’s garbage collection business in Tahoe), soon became a hobby when they began making and trading hats with friends for a cold beverage or two . . . and by 2010 bigtruck brand became a full time gig for these two childhood friends.


bigtruck brand patches


So as this ski season started to ramp up, I began to notice cool hats and beanies on some of the locals & lift ops in the Tahoe area . . . at the same time, the latest snowsport magazines were filling my mailbox with little blurbs mentioning this small company in Truckee, CA making a name for itself — bigtruck. I connected the dots and had to check it out for myself!


bigtruck brand headquarters


Galen invited me to the bigtruck headquarters/showroom in Truckee where the team of 10 are cranking out hats as fast as they can sew them. Their KT Goggle hat is by far their most popular in this area . . . and I was lucky enough to score a limited edition ‘Snow Bling’ Goggle hat (that’s what I’m calling it anyway . . . name undecided at press time) which hasn’t been released yet. I’ve been wearing it for 3 days now and can’t count how many ‘cool hat’ shout-outs I’ve received . . . and best of all the hat just makes me happy.


bigtruck brand hats


I could go on and on about these guys . . . their mission statement, their happy-go-lucky attitude, their use of recycled materials, their love of Lake Tahoe & keeping it local. But one of the coolest things they do is their ‘sew-on-site’ events. They take their hats on the road (to events like Jingle Ball 2012) where they have been the most popular back stage attraction for celebrities, professional athletes and musicians . . . you get to pick your hat, patch, thread color and while you wait, a custom one of a kind trucker hat is made just for you.

I feel like I’m leaking a secret by writing about these guys . . . watch them, I think they are going to be famous! Check out their blog and website at →


bigtruck brand hats



  • Dan | Thursday 10, January 2013 - 7:09 pm

    Dan Jones, You guys gooooooooo!! I’ll be contacting you to request a “personalized” dj guitar cap; I’ll pay anything!! :^) Dan the fan

  • Just Another Girl:) | Wednesday 9, January 2013 - 11:43 am

    Reblogged this on Just Another Girl :).

  • Andrea Koehn Pierpont | Sunday 6, January 2013 - 11:11 am

    Happened to see Karin in the “snow bling” hat recently here and it was made for her – so fabulous (and she is, too!). Thanks, Karin, for always bringing fashion forward finds into our worlds.

  • tina cook | Friday 4, January 2013 - 3:55 pm

    The greatest lids made by the nicest people! Thanks bigtruck brand for making my boys so happy this Christmas!

  • Noelle Nixon | Friday 4, January 2013 - 1:47 pm

    LOL to these boys! It’s just a question of “which one do I wear today?”!

  • Justin Dorsey | Friday 4, January 2013 - 10:43 am

    The guys at Big Truck are a super rad crew making a super super rad product! Some of the nicest guys you will ever have the opportunity to meet!

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