The Birth of Cool

-

Everything about Bruce Brown is cool . . . In 1964 he (& his 16mm camera) followed two surfers around the world in search of the perfect wave –- the result of their travels was the most popular surf film of all time THE ENDLESS SUMMER.

The message here is to do what you love and the rest will fall into place. Bruce followed his dream and years later his work is still viewed as groundbreaking . . . the first to bring surf stories to the big screen.

Our collaboration with Bruce Brown Endless Summer is one of Lucky Brand’s most anticipated deliveries each year. The t-shirts are nostalgic –- who doesn’t want a piece of that era? All the cool guys are wearing them . . .

-

1. Jomo Honolulu to LA T-shirt, $49.50 2. Jomo World Tour T-shirt, $49.50 3. Johnson Motors Endless Summer T-Shirt, $49.50, available in July 4. Johnson Motors Endless Summer T-Shirt, $49.50 5. Jomo Surfriding T-shirt, $49.50